Saybons

Singapore | 2017
French casual.
As part of a re-branding exercise together with ACRE, the effort was to strengthen Saybons’ identity as a casual dining chain and their vision of making french fusion accessible. Geometric lines in design elements are a stripped down re-interpretation of art deco, and takes upon the colours of the French flag. This is reflected in the key touchpoints from the shopfront, to the service counter, to the menu, to the brand walls, and are consistently employed across all refurbished outlets as a distinct identity for Saybons.

Team: Mingli Chan, Shuxian Tan | Branding: ACRE | Photos: See Chee Cheong & ACRE